Apple Mac Computer And Marketing Strategies
[ send me this paper ]
A 25 page paper. Apple Computer and Microsoft Corporation were founded during the same time period. During the time the Mac was being designed, Jobs showed the design to Gates for the purpose of Microsoft developing software for the Mac. That started a chain of events that led to hostility between these two companies. It had to do with the Mac OS, a graphical user interface. The focus of this essay is Apple's marketing strategies but in order to understand them, it is necessary to look at how Apple evolved and what role Microsoft played in that evolution. Apple's strengths are identified and compared against marketing campaigns to determine if the ads reflect the strengths. It is concluded that Apple needs to do some things differently if they hope to recapture a greater market share in the PC market. Written like a thesis, the essay also includes an abstract, research objectives, research methodology, procedures, findings and conclusions. Bibliography lists 25 sources.
Filename: PGmac04.rtf

Are Abnormally Low Returns on the Termination of Joint Ventures in the Oil Industry Unusual?
[ send me this paper ]
This 17 page paper is a research proposal to investigate the question of whether the formation of a joint venture have lower abnormal returns than its termination across all industries, or is it merely the case in the oil industry? The paper consists of an introduction, identification of research questions and potential hypothesises, an in-depth literature review and a methodology. The bibliography cites 12 sources.
Filename: TEoilreturns.rtf

Are Ethnic Chinese Businesses Successful in the UK?
[ send me this paper ]
This 67 page paper is an in-depth study that examines the hypothesis that ethnic Chinese businesses are successful in the UK. The success of the businesses is measured against other ethnic minority businesses. Measurements used are non financial as the businesses tend to be small businesses with self employed owners. The different influencing factors are considered, such as barrier and drivers, these are then analysed to identify any differences between Chinese and other ethnic businesses. Models that predict success are then considered to identify why the businesses are more successful than other ethnic business counterparts. The bibliography cites 31 sources.
Filename: TEchinbs.rtf

Are Ethnic Chinese Businesses Successful in the UK?
[ send me this paper ]
This 90 page paper is an in-depth study that examines the hypothesis that ethnic Chinese businesses are successful in the UK. The paper contains an in-depth literature review on the methodology chosen, due to the lack of primary information, and then moves onto the major part of the paper. The success of the businesses is measured against other ethnic minority businesses. Measurements used are non financial as the businesses tend to be small businesses with self employed owners. The different influencing factors are considered, such as barrier and drivers, these are then analysed to identify any differences between Chinese and other ethnic businesses. Models that predict success are then considered to identify why the businesses are more successful than other ethnic business counterparts. The bibliography cites 48 sources.
Filename: TEchinb1.rtf

Are Islamic Banks More Profitable than Non-Islamic Banks
[ send me this paper ]
This 16 page paper looks at the role and performance of Islamic banks and considers the hypothesis that Islamic banks are ore profitable than non Islamic banks. The paper starts by considering the role of banks and the application of Islamic banking. The paper then presents primary research using data from Islamic bank accounts and performs an hypothesis test both return in assets and return on equity as profitability measures. This is compared with existing research before a conclusion is reached. The bibliography cites 20 sources.
Filename: TEisbank.rtf

Don't See What You Need? Get A CUSTOMIZED Research Paper Instead!