NASCAR: History And Marketing :
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A 14 page paper that provides the history of car racing beginning in the prohibition era. The first actual organized race was held in Daytona Beach in 1938, organized by Bill France who went on to establish the National Association for Stock Car Auto Racing. NASCAR was officially established in 1947 with the first race under the bylaws and rules being held in 1948. A lot has changed since those first races. Today, the NASCAR races take place across the country although Daytona Beach is still the headquarters for the organization. This essay traces the history and evolution of NASCAR and comments on the changing demographics of fans over the years. The second part of this essay focuses on marketing strategies used by NASCAR, including partnerships and sponsors. The essay concludes with comments regarding future trends in marketing strategies. Data regarding fans and sponsors are included. Bibliography lists 14 sources.
Filename: PGnascar.rtf

Negro League Baseball
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An 18 page paper which examines the effects of Negro league baseball on the African-American community, on the players themselves, and on the white community. Bibliography lists 11 sources.
Filename: TGnegbb.rtf

NIKE Proposal: Student Exercise Program
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3 pages in length. The students of Temecula's school district have fallen victim to the same outcome as so many other academic populations across the country: The prevalence of poor nutritional choices and sedentary lifestyles has cast them into an ever-growing group of overweight, out of shape youths. In response to this unacceptable reality, Exerseas proposes Project Jump to the health-oriented commitment put forth by Nike, a foremost spokesfigure in the quest for physical and mental wellbeing. Bibliography lists 4 sources.
Filename: TLCNIKEProp.rtf

Organized Sports and Gambling
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This 10 page paper provides a history of gambling in organized sports and evaluates the trend. Concepts like point shaving are defined and discussed. Various real life examples over time are relayed. Suggestions for resolving the problem are included. Bibliography lists 8 sources.
Filename: SA612gmb.rtf

PAUL SMITH, STEROIDS AND THE SPORT OF JAZKE
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This 5-page paper provides a fictitious scenario about a sports player admitting to using steroids on his death bed. The paper discusses the PR moves the man's agents should make.
Filename: MTsteriopr.rtf

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